CLARINS ICONS 70TH ANNIVERSARY

WE CELEBRATED CLARINS’ 70TH ANNIVERSARY WITH A LANDMARK EVENT THAT HONOURED THE BRAND’S LEGACY IN SKINCARE INNOVATION, FRENCH HERITAGE, AND FORWARD-THINKING BEAUTY. THE ACTIVATION AIMED TO REINFORCE BRAND EQUITY, SPOTLIGHT ITS COMMITMENT TO QUALITY AND SUSTAINABILITY, AND GENERATE HIGH-IMPACT PRESS AND INFLUENCER ENGAGEMENT THROUGH AN UNFORGETTABLE, STAR-POWERED CELEBRATION.

THE EVENING CELEBRATION WAS HOSTED AT THE ACADEMY MUSEUM OF MOTION PICTURES IN LOS ANGELES, STYLED AS A GLAMOROUS PARIS-MEETS-HOLLYWOOD SOIRÉE. CLARINS WELCOMED 400 HIGH PROFILE GUESTS INCLUDING CELEBRITIES, GLOBAL PRESS, BEAUTY CREATORS, AND BRAND PARTNERS GLOBAL PRESS & BEAUTY EDITORS ONTO THE RED CARPET FOR A STEP-AND-REPEAT MOMENT AND MEDIA INTERVIEWS. THE EVENT FEATURED IMMERSIVE BRAND STORYTELLING, A PRIVATE DINNER, CUSTOM GIFTING, AND A HEADLINE LIVE PERFORMANCE BY GWEN STEFANI BENEATH A CLARINS-RED-LIT GLASS DOME.