Glossier Supper Club

To celebrate the launch of Glossier’s viral Black Cherry collection, the iconic beauty brand hosted a private dinner experience for 32 guests at the Classic Car Club in New York City. Designed to immerse guests in the sultry and sophisticated essence of the Black Cherry collection, the event featured alluring cherry-inspired palettes accentuated with bespoke branded details and bold production elements that blended classic glamour with the brand’s modern and playful identity.

Dramatic lighting and photo-ready backdrops encouraged guests to engage with the branded environment, capturing striking photos amongst classic cars, romantic tablescapes, Glossier product, and Black Cherry campaign imagery. The environment was primed for content creation, enabling guests’ and Glossier to keep up international campaign’s momentum across social media platforms. Posts from the event drove campaign awareness and community engagement, contributing to the large hype around the collection and the beauty trend of black cherry, which has continued to permeate 2025 editorial trends reported on by consumer and trade outlets.

The Black Cherry Supper Club embodied the essence of Glossier: playful, indulgent, and unapologetically bold, while taking guests and social media audiences through an immersive and memorable experience amplifying the Black Cherry campaign.