JACQUEMUS LOS ANGELES BOUTIQUE OPENING & MARKET POP-UP

MARKING THE GRAND OPENING OF JACQUEMUS’ NEW BOUTIQUE ON MELROSE AVENUE, WE CREATED A VIBRANT FRENCH MARKET-INSPIRED ACTIVATION THAT BLENDED BRAND STORYTELLING, CONTENT CAPTURE, AND EXPERIENTIAL RETAIL. THE AIM WAS TO DRIVE FOOT TRAFFIC, GENERATE ORGANIC BUZZ ACROSS PRESS AND SOCIAL MEDIA, AND TEASE THE JACQUEMUS X TIMBERLAND COLLABORATION THROUGH PLAYFUL CONSUMER MOMENTS.

THE MULTI-DAY ACTIVATION FEATURING A RIBBON-CUTTING CEREMONY WITH SIMON PORTE JACQUEMUS AND VIP COCKTAIL RECEPTION ON THE FIRST EVENING, FOLLOWED BY FOUR CONSUMER DAYS OPEN TO THE PUBLIC. GUESTS ENTERED THROUGH THE BOUTIQUE TO EXPLORE THE NEW SPACE BEFORE STEPPING INTO AN OUTDOOR FRENCH-STYLE MARKET WITH FRESH FLOWERS, FRUIT STALLS, AND BANANA ICE CREAM. BRANDED PHOTO MOMENTS AND SURPRISE GIFTING (INCLUDING A DAILY GIVEAWAY OF JACQUEMUS X TIMBERLAND SHOES). THE EVENT WELCOMED CELEBRITIES, FRIENDS OF THE BRAND, PRESS & MEDIA, CREATORS, AND 2,000+ CONSUMERS OVER FOUR OPEN DAYS.