NARS COMPLEXION PLAYERS’ LOUNGE

TO REIGNITE EXCITEMENT AROUND NARS’ COMPLEXION FRANCHISE, NARS WANTED TO SPOTLIGHT THE BRAND’S BEST-SELLING LIGHT REFLECTING FOUNDATION AND NATURAL RADIANT LONGWEAR FOUNDATION THROUGH IMMERSIVE STORYTELLING, EXPERIENTIAL DISCOVERY, AND CURATED VIP EXPERIENCES. THE AIM WAS TO CREATE A BOLD, THEATRICAL ENVIRONMENT ROOTED IN SELF-EXPRESSION, GLAMOUR, AND ARTISTRY, DRIVING SHADE-MATCHING ENGAGEMENT AND SOCIAL CONVERSATION WITH BOTH CONSUMERS AND PRESS.

A MULTI-DAY ACTIVATION SPANNING TWO CORE EXPERIENCES. THE TWO-DAY CONSUMER POP-UP, THE NARS PLAYERS’ LOUNGE — A PLAYGROUND BLENDING GAMING CLUB AESTHETICS WITH SURREALIST DESIGN. GUESTS PARTICIPATED IN IMMERSIVE GAMES, NARS ARTIST MASTERCLASSES, AND 1:1 SHADE-MATCHING SESSIONS. THE VIP GUEST PROGRAMMING INCLUDED AN EXCLUSIVE PRIVATE DINNER AT THE DOVER, FEATURING LIVE ENTERTAINMENT, A REFINED AFTERNOON TEA AT FORTNUM & MASON LED BY BRITISH ETIQUETTE COACH WILLIAM HANSON, AND AN OVERNIGHT STAY AT 1 HOTEL MAYFAIR, COMPLETE WITH PERSONALISED NARS IN-ROOM GIFTING.