THE ORDINARY UNLOCKED

WE CREATED A MULTI-DAY POP-UP EXPERIENCE IN LONDON FOR THE ORDINARY UNLOCKED. OUR TEAM TRANSFORMED PROTEIN STUDIOS IN SHOREDITCH INTO A MINIMALIST, IMMERSIVE ENVIRONMENT REFLECTING THE BRAND’S COMMITMENT TO TRANSPARENCY AND PRODUCT INNOVATION.

WE CURATED A LAB-INSPIRED, ART-INFUSED SPACE WHERE GUESTS COULD EXPLORE THE SCIENCE OF SKINCARE BEYOND A TRADITIONAL RETAIL SETTING. FROM EDUCATIONAL PRODUCT JOURNEYS TO VIBRANT INGREDIENT-INSPIRED INSTALLATIONS, THE EXPERIENCE AIMED TO REINFORCE THE BRAND ETHOS AND EDUCATE THE BRAND COMMUNITY.

THE BRAND’S OBJECTIVES WERE TO:

• CELEBRATE THE ORDINARY’S PLAYFUL BRAND UNIVERSE AND VALUES OF AUTHENTICITY, COMMUNITY, AND INGREDIENT-FOCUSED SKINCARE
• SPOTLIGHT AND DRIVE CONVERSATION AROUND THE LAUNCH OF GROWTH FACTORS 15% SOLUTION
• CREATE CONTENT CAPTURE OPPORTUNITIES AND FOSTER SOCIAL ENGAGEMENT
• OFFER EDU-TAINMENT EXPERIENCES FROM PRODUCT DISCOVERY TO PERSONALISED SKINCARE EDUCATION

THE FOUR-DAY EVENT INCLUDED A LAUNCH PARTY FOR FRIENDS OF THE BRAND AND INDUSTRY INSIDERS, FEATURING LIVE MUSIC FROM THE FLAG TWINS AND BESPOKE COCKTAILS AT THE ‘O2 BAR’, A MEDIA AND CREATOR PREVIEW DAY, AND TWO PUBLIC CONSUMER DAYS FEATURING FULLY BOOKED FACIALS, INTERACTIVE INSTALLATIONS, AND EXPERT-LED TALKS ON SKINCARE ESSENTIALS FOR DIVERSE SKIN TYPES AND AGE GROUPS TO DRIVE COMMUNITY EDUCATION AND BRAND LOYALTY.

THE POP-UP SAW 750+ IN FOOTFALL ON BOTH CONSUMER DAYS, FULLY BOOKED COMPLIMENTARY FACIAL APPOINTMENTS AND EXPERT-LED TALKS, GARNERED HIGH BRAND VISIBILITY THROUGH ORGANIC SOCIAL SHARING FROM CREATORS AND MEDIA, AND LANDED EARNED MEDIA COVERAGE FOR THE LAUNCH OF THE NEW 15% GF SERUM.

THE EVENT EMBODIED A CELEBRATION OF INDIVIDUALISM AND SELF-CARE, MERGING LIFESTYLE, SCIENCE, AND PRODUCT EDUCATION TO FOSTER BRAND CONNECTION AND EDUCATION. GUESTS LEFT NOT JUST WITH SKINCARE KNOWLEDGE BUT MEANINGFUL, SHARED MOMENTS OF DISCOVERY THAT ENCOURAGE BRAND LOYALTY.