YSL LOVESHINE: LOVE GAME & LOVE CLUB

TO SUPPORT THE LAUNCH CAMPAIGNS OF TWO NEW YSL BEAUTY PRODUCTS — ‘MAKE ME BLUSH POWDER’ AND ’LOVESHINE LIPGLOSS’ — WE CREATED A LARGER THAN LIFE IMMERSIVE BRAND EXPERIENCE IN MIAMI PERFECTLY POISED TO CREATE DIGITAL VIRALITY BY INVITING INFLUENCERS AND CONSUMERS INTO THE BOLD AND LUXURIOUS WORLD OF YSL BEAUTY WITH AN EXPERIENTIAL POP-UP, FOCUSING ON INTERACTIVE GAMES, SENSORY ACTIVATIONS, MAKEUP SESSIONS, AND UNIQUE PHOTO MOMENTS. THIS ACTIVATION TOOK SHAPE THROUGHOUT A TWO-DAY EVENT BEGINNING WITH A MEDIA & PRESS OPEN DAY, FOLLOWED BY A VIP PARTY: YSL BEAUTY LOVE CLUB. DAY 2 IS AN OPEN CONSUMER DAY FOR THE POP-UP EXPERIENCE.

2-DAY EVENT BEGINNING WITH A MEDIA & PRESS OPEN DAY, WHICH INCLUDED EARLY ACCESS FOR PRODUCT DISCOVERY, CONTENT CAPTURE, AND YSL BEAUTY MASTERCLASSES, FOLLOWED BY A VIP PARTY AT SUPERBLUE. DAY 2 WAS OPEN TO CONSUMERS FOR THE POP-UP EXPERIENCE. THE GUEST JOURNEY BEGAN IN THE OUTDOOR MIRRORED PHOTO BOOTH TO OFFER ENTERTAINMENT WHILE GUESTS WAITED FOR ENTRY, TO POSITION PRODUCTS INSIDE, PLUS OFFER PHOTOBOOTH PICTURES AS A KEEPSAKE FROM THE EXPERIENCE. INSIDE, GUESTS STEPPED FULLY INTO THE LOVE GAME CONCEPT, FEATURING PLAY-TO-WIN EXPERIENCES THROUGHOUT, ENDLESS AND ENGAGING PRODUCT DISCOVERY IN CLEVERLY DESIGNED FORMATS, KEEPING THE REFLECTIVE AND PASSIONATE LOVESHINE PINN & SILVER COLOUR PALETTE TOP OF MIND.