ELEMIS POP-UP COVENT GARDEN
Pioneering British spa and skincare, Elemis celebrated the brand’s hero Pro-Collagen Cleansing Balm with an immersive activation in Covent Garden, London. Utilizing storytelling to drive brand awareness, this playful pop-up included mini facials and treatments, with interactive games to engage consumers in a multi-sensory adventure. Whimsical colors complimented by alluring shapes guided guests to explore the essence of the product through each of their senses.