MEJURI POP-UP SCOOP SHOP LONDON

Celebrating the launch of the latest hero piece ‘Charlotte’ – consumers across London and NYC were invited to ‘The Mejuri Scoop Shop’ where they indulged in gelato and discovered ‘Charlotte & Friends’ simultaneously in each city. Playful spirited colors and materials reflected the texture and the “puffiness” of the Charlotte design itself. Vibrant, fun, and engaging brand moments in color-blocking effects captured the attention of the Gen-Z frequenters with Instagrammable moments at every turn.